Email Marketing: Practices That Lift Deliverability

Email is still one of the highest-ROI channels. Here is how to stay out of the spam folder and raise engagement.

Despite newer channels, email remains one of the highest-ROI channels when used correctly and responsibly.

Higher Inbox Placement

Authenticate your domain with SPF, DKIM, and DMARC records so your messages aren’t flagged as spam and actually reach your customers.

Clean, Permission-Based Lists

Send only to people who opted in, and regularly clean inactive addresses from your list to protect your sender reputation.

Content That Matters

Segment your audience and personalise messages to their interests, with a clear subject line and a prominent call-to-action.

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