{"id":31,"date":"2026-05-31T05:39:09","date_gmt":"2026-05-31T05:39:09","guid":{"rendered":"https:\/\/gateway.sa\/blog\/?p=31"},"modified":"2026-05-31T05:39:09","modified_gmt":"2026-05-31T05:39:09","slug":"email-marketing-practices-that-lift-deliverability","status":"publish","type":"post","link":"https:\/\/gateway.sa\/blog\/email-marketing-practices-that-lift-deliverability\/","title":{"rendered":"Email Marketing: Practices That Lift Deliverability"},"content":{"rendered":"<p>Despite newer channels, email remains one of the highest-ROI channels when used correctly and responsibly.<\/p>\n<h2>Higher Inbox Placement<\/h2>\n<p>Authenticate your domain with SPF, DKIM, and DMARC records so your messages aren&#8217;t flagged as spam and actually reach your customers.<\/p>\n<h2>Clean, Permission-Based Lists<\/h2>\n<p>Send only to people who opted in, and regularly clean inactive addresses from your list to protect your sender reputation.<\/p>\n<h2>Content That Matters<\/h2>\n<p>Segment your audience and personalise messages to their interests, with a clear subject line and a prominent call-to-action.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Email is still one of the highest-ROI channels. Here is how to stay out of the spam folder and raise engagement.<\/p>\n","protected":false},"author":1,"featured_media":29,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[],"class_list":["post-31","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-gw-demo-email"],"_links":{"self":[{"href":"https:\/\/gateway.sa\/blog\/wp-json\/wp\/v2\/posts\/31","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/gateway.sa\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/gateway.sa\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/gateway.sa\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/gateway.sa\/blog\/wp-json\/wp\/v2\/comments?post=31"}],"version-history":[{"count":0,"href":"https:\/\/gateway.sa\/blog\/wp-json\/wp\/v2\/posts\/31\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/gateway.sa\/blog\/wp-json\/wp\/v2\/media\/29"}],"wp:attachment":[{"href":"https:\/\/gateway.sa\/blog\/wp-json\/wp\/v2\/media?parent=31"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/gateway.sa\/blog\/wp-json\/wp\/v2\/categories?post=31"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/gateway.sa\/blog\/wp-json\/wp\/v2\/tags?post=31"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}