{"id":28,"date":"2026-06-01T05:39:09","date_gmt":"2026-06-01T05:39:09","guid":{"rendered":"https:\/\/gateway.sa\/blog\/?p=28"},"modified":"2026-06-01T05:39:09","modified_gmt":"2026-06-01T05:39:09","slug":"whatsapp-business-the-conversation-channel-customers-prefer","status":"publish","type":"post","link":"https:\/\/gateway.sa\/blog\/whatsapp-business-the-conversation-channel-customers-prefer\/","title":{"rendered":"WhatsApp Business: The Conversation Channel Customers Prefer"},"content":{"rendered":"<p>The WhatsApp Business API lets organisations reach customers on the world&#8217;s most-used messaging app, with rich messages that include images, buttons, and approved templates.<\/p>\n<h2>Approved Template Notifications<\/h2>\n<p>Send order confirmations, shipping updates, and verification codes through WhatsApp-approved templates, with the green verified badge for your brand.<\/p>\n<h2>Two-Way Conversations<\/h2>\n<p>Let customers reply and ask questions within the same thread, with the option to automate via bots or hand off to a support agent.<\/p>\n<h2>A Unified Experience<\/h2>\n<p>Combine WhatsApp with SMS and email on the Gateway platform to manage all your channels from one place.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>With over two billion users, the WhatsApp Business API enables rich, automated conversations that blend notifications and support.<\/p>\n","protected":false},"author":1,"featured_media":26,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[],"class_list":["post-28","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-gw-demo-whatsapp"],"_links":{"self":[{"href":"https:\/\/gateway.sa\/blog\/wp-json\/wp\/v2\/posts\/28","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/gateway.sa\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/gateway.sa\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/gateway.sa\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/gateway.sa\/blog\/wp-json\/wp\/v2\/comments?post=28"}],"version-history":[{"count":0,"href":"https:\/\/gateway.sa\/blog\/wp-json\/wp\/v2\/posts\/28\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/gateway.sa\/blog\/wp-json\/wp\/v2\/media\/26"}],"wp:attachment":[{"href":"https:\/\/gateway.sa\/blog\/wp-json\/wp\/v2\/media?parent=28"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/gateway.sa\/blog\/wp-json\/wp\/v2\/categories?post=28"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/gateway.sa\/blog\/wp-json\/wp\/v2\/tags?post=28"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}